Highlights in 2018
Santander Totta has completed its acquisition of, and merger with, Banco Popular Portugal following approval from the European Central Bank. It is now the largest private bank in Portugal in terms of assets and lending.
Santander has been awarded the Top Employers Europe 2018 seal of excellence after securing the award for Spain, Poland, the United Kingdom and Santander Consumer Finance (Austria, Belgium, Germany, Italy, the Netherlands and Poland).
For the second year in a row, Santander achieved the top score among the 230 companies in the Bloomberg Gender-Equality Index, which assesses the gender-equality performance of companies.
In her address, the Group executive chairman Ana Botín described the radical transformation we are experiencing, saying that “we need to focus on an essential factor to be successful in this new environment: trust. People now have more information and more scope for choice than ever. We are becoming more demanding. Meeting expectations is no longer enough; we need to exceed them. We have 133 million customers, and we have the opportunity to do even more to contribute to their progress and the progress of their communities.
Ana Botín presented Santander's new brand image at the 2018 General Shareholders' Meeting. The new image is more modern and more appropriate for digital and mobile channels. It is also more suitable for adapting to the new environment, improving communication of our corporate culture and enhancing the strategy of conversion into an open, digital financial services platform.
This new international payment service based on blockchain technology allows our customers to make fast and simple international payments of up to EUR 11,000 a day.
The two-day meeting in May brought together 600 rectors from 26 countries representing 10 million university students around the world, in a debate about the challenges facing universities, under the slogan “University, Society and Future”. During her closing address, Group executive chairman Ana Botín argued for a more prominent role, and more public and private funding, for education.
Our employees took part in "We are Santander Week" — a special opportunity to celebrate the Group's culture — from 11 to 15 June. Over the week, a range of local and corporate initiatives were celebrated with our colleagues, friends and families.
Euromoney highlighted that Santander outperforms all other listed banks in the eurozone in terms of returns and value, demonstrating the strength of its business model. Santander was also recognised as the best bank in Chile and Uruguay.
Coinciding with the draw for the group stage of the UEFA Champions League in Monaco, Santander presented its Football Can campaign, with Ronaldo Nazario as its star signing and global ambassador.
After being part of Santander Group for seven years and months of preparation, in September Santander opened a new chapter in its history in Poland, as Banco Santander Poland.
Banco Santander achieved the best results in its history being recognised as the third best bank in the world and the best in Europe in the Dow Jones Sustainability Index (DJSI), the leading international benchmark for corporate sustainability in terms of economic, environmental and social criteria.
The 11th International Banking Conference was held at Santander Group City in November, attracting more than 1,000 representatives from the financial sector. The event focused on issues related to responsible banking at a time when we are facing the challenges of a new business environment with ever more demanding customer expectations and the overriding need for inclusive and sustainable growth.